Robins Celebrate Holidays (Netherlands 2024)

[press release] [click on any of the pictures for larger versions]
PostNL launches December stamps with robins: a sign of hopeThe Hague, 18 November 2024 – This year, PostNL is issuing atmospheric December stamps with robins, designed by illustrator Marieke Ruts. The ten unique scenes on the stamps convey a message of hope and warmth for the holidays. The robins, beloved birds that symbolize comfort and resilience, are incorporated into various playful and wintery decors.

Exclusive gift with purchase
Anyone who buys two sheets of December stamps will receive a special Christmas ornament from Vondels, designed in the shape of the gifts as seen on the sleigh stamp. With this, PostNL offers an extra festive gesture to anyone who wants to send Christmas and New Year cards, with a favorable rate of €1.06 per December stamp, valid from 18 November 2024 to 4 January 2025.

A contemporary twist
Ruts designed the illustrations with a wink and a contemporary twist. “I wanted to create something light and fun, without any nostalgia,” says Marieke. “With a few sparklers, for example, but no firecrackers – my dogs can’t stand them. And the Christmas tree is in a wheelbarrow, because after Christmas it will simply be put back in the ground. Isn’t that sustainable?” Marieke also added playful details that are not quite right. “Who hangs a Christmas sweater outside on the washing line in the winter? And who lets a robin drive a sleigh? Those little details bring a smile and some joy during the holidays.”

About the illustrator
Marieke Ruts, also known as Mevrouw Emmer, has been working as a freelance illustrator since 2011 and opened her concept store in Oostvoorne in early 2024. In addition to her work as an illustrator, she offers a range of unique products there. With these December stamps, she shows a contemporary and cheerful view of the holidays, where tradition and humor come together.

Availability
The December stamps will be available from November 18, 2024 at all PostNL sales points in the Netherlands and via the webshop. The stamps can also be ordered by telephone from the Collect Club customer service on telephone number 088 – 868 99 00. The validity period is indefinite, but the December stamps may only be used from November 18, 2024 to January 4, 2025 without adding any additional stamps. A sheet with 20 December stamps costs € 21.20 this year.

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Collectors may also wish to contact the U.S. firm Bombay Stamps, which can also obtain first day covers upon request, with lower shipping fees. The email is sales@bombaystamps.com Again, The Virtual Stamp Club has no connection to this company.

Children’s Welfare (Netherlands 2024)

[press release] [click on any of the pictures for larger versions]
Children’s Welfare Stamps 2024

Release date: 7 October 2024
Appearance: Sheet of 5 special stamps in 5 different designs, each with a value of 1 for mail weighing up to 20 grams with a destination within the Netherlands, including a surcharge of €0.54 per stamp
Item Number: 441160
Design: Hallmark, Capelle aan den IJssel

On 7 October 2024, PostNL released a new sheet of Children’s Welfare Stamps. This year’s design features 5 stamps, 1 large and 4 smaller ones, celebrating 100 years of Children’s Welfare Stamps and the theme of resilience. The large stamp includes a QR code that allows the sender of a letter or card to send a personal video message to the recipient.

Since 1924, PostNL has issued Children’s Welfare Stamps to raise money for projects focused on the well-being of vulnerable children. This is done through a surcharge, currently set at €0.54 per stamp. The proceeds from all surcharges go to projects supported by the Children’s Welfare Stamps Foundation. This independent foundation works to provide equal development opportunities for children in the Netherlands and other countries. To support these efforts, the foundation organises the annual Children’s Welfare Stamp campaign, which has been part of the Netherlands’ Inventory of Intangible Cultural Heritage since 2017. The price for a sheet of 5 stamps is €8.40, including surcharges.

From 25 September to 2 October 2024, over 125,000 pupils from years 7 and 8 will sell the Children’s Welfare Stamps door-to-door. From 3 October, PostNL will begin delivering the orders. In 2023, the Children’s Welfare Stamp campaign raised €9.6 million, nearly €0.6 million more than in 2022. The 2024 campaign theme is resilience. Hundreds of thousands of children in the Netherlands face poverty, loneliness, or problems at home, lacking the strong foundation needed to build resilience.

The Children’s Welfare Stamps Foundation is committed to supporting these children, offering them a safe foundation, support, and attention. According to the foundation, resilience is a superpower that can help in difficult situations. A safe base and loving attention contribute to making children more resilient. The foundation works with project partners to provide structural support to enhance the resilience of children facing difficulties. Schools are also provided with tools to incorporate this theme into the classroom during the school year.

During the centennial year, there will be various additional activities focusing on resilience, including a special TV commercial, a Superpower Day in collaboration with the KPN Mooiste Contact Fonds, a special campaign song with Kinderen voor Kinderen, and other activities.

In 1924, a royal decree established that the state could issue stamps with a surcharge “for disadvantaged children.” The Children’s Welfare Stamps were born. Over the past 100 years, the stamps have evolved with societal changes, and their designs reflect the spirit of the times, from the stylised child’s head between angel figures in the first design in 1924 to the cheerful typographic and symbolic stamps of 2024. Initially, only volunteer committees sold the stamps.

In 1948, a teacher’s idea led to a trial where primary school students sold the stamps, which was so successful that it became a nationwide practice in 1949. Thus, the Children’s Welfare Stamp campaign began, as it is still known today. From 1948, the campaign was organised by the Stichting voor het Kind, and the proceeds were distributed by the Nationaal Comité voor de Kinderpostzegels. In 1989, these two organisations merged into the current Children’s Welfare Stamps Foundation. Many generations of Dutch people have fond memories of selling the stamps door-to-door with their classmates. Every year, over 3,000 schools and 125,000 children participate. Over the years, special Children’s Welfare Stamps have been created, such as the 1972 issue featuring photos of Prince Claus’s three sons and the 2012 issue with photos of Prince Willem-Alexander’s three daughters. Other issues have featured illustrations by renowned Dutch illustrators such as Dick Bruna (1969 and 2005), Max Velthuijs (1998), and Fiep Westendorp (2016).

Sofie Vriends, Director of the Children’s Welfare Stamps Foundation: “We are celebrating 100 years, and that calls for a special jubilee stamp. This year, it was important to find the right balance between a campaign that emphasises the strength of children and the severity of the problems some children face. Currently, more than 230,000 children in the Netherlands live below the poverty line. Together with everyone in the Netherlands, we want to strengthen children’s resilience. Resilience is a superpower in your mind and heart that helps you cope with difficult situations. Together with PostNL, we have worked to translate this into special stamps that focus on ‘giving superpower’.”

The 2024 Children’s Welfare Stamps were designed by Hallmark. “Our designer was guided by the theme cards we created for the Children’s Welfare Stamp campaign, which starts at the end of September,” says Jan Willem Koch, Managing Director of Hallmark Europe. “Elements from the theme cards are reflected in the stamp design.”

The price for a sheet of 5 stamps is €8.40, including a surcharge of €0.54 per stamp.

Technical Data:
Stamp size: 4 stamps of 36 x 25 mm and 1 stamp of 36 x 50 mm
Sheet size: 144 x 75 mm
Paper: Normal with phosphor print
Gumming: Synthetic
Printing technique: Offset
Printing colours: Cyan, magenta, yellow, and black
Circulation: 1,350,000 sheets
Appearance: Sheet of 5 stamps in 5 different designs
Design/illustrations: Hallmark Cards Netherlands, Capelle aan den Ijssel
Printing by: Royal Joh. Enschedé B.V., Haarlem
Item Number: 441160

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Collectors may also wish to contact the U.S. firm Bombay Stamps, which can also obtain first day covers upon request, with lower shipping fees. The email is sales@bombaystamps.com Again, The Virtual Stamp Club has no connection to this company.

Design Language of Nature (Netherlands 2024)

[from PostNL press material] [click on any of the pictures for larger versions]
The Design Language Of Nature

Date of issue: 22 April 2024
Format: sheet with eight stamps in eight different designs, with denomiation 1 for post up to and including 20 grams for destinations within the Netherlands
Item number: 440561
Design: Sandra Smulders, Vormgoed, Gouda

PostNL will issue The Design Language Of Nature stamp sheet on 22 April 2024. The stamps feature photographs of unusual geometric shapes found in nature with patterns such as spirals, symmetry, fractals, Fibonacci sequences and the golden ratio. It was designed by Sandra Smulders. The denomination on these stamps is ‘1’, the denomination for items weighing up to 20g with destinations in the Netherlands. A sheet of eight stamps costs €8.72 (currently US$9.28).

People in every culture throughout the world use regular patterns to decorate artefacts and other objects. We also observe these patterns in nature, based on geometrical shapes such as rectangles, star patterns, circles, spheres and cylinders. When these shapes are combined, all sorts of complex patterns emerge underpinned by mathematical principles.

The Design Language Of Nature stamps feature photographs of plants and animals that display these geometrical patterns, including spirals (a curved line around a defined point that gets ever closer or further away from the point) and symmetry (where one half of an object is the mirror image of the other half). Other patterns represented include fractals (where geometric shapes are precisely replicated in different sizes) and Fibonacci sequences (a sequence in which each element is the sum of the two preceding elements). These four regular patterns are linked together on the stamp sheet using the golden ratio, sometimes referred to as the divine proportion, that is also observable in nature. In the golden ratio, the largest of two parts is in proportion to the smallest part, while the whole is in proportion to the largest part. The ratio found is called the golden number and is denoted by the Greek letter phi.

The Design Language Of Nature stamps depict the following animals and plants: panther chameleon and Christmas tree worm (spirals), romanesco cauliflower and fern (fractals), dandelion, sunflower, nautilus shell and dahlia (Fibonacci sequence), monarch butterfly and tiger (symmetry).

Smulders laid out the stamp sheet itself in the aesthetically pleasing proportions of the golden ratio. A multitude of rectangles of different sizes formed by white lines is overlaid on each stamp. In the golden ratio, the largest rectangle is in proportion to the smallest while all the rectangles together are in proportion to the largest rectangle. The proportions of the stamps and of the stamp sheet in relation to one another are also determined by the golden ratio.

A white line taking the form of a spiral is traced across the stamp sheet. The spiral starts in the smallest two rectangles on the yellow/red shaded stamp. From this point, the colours on the stamps change as the spiral moves over the page: from yellow to orange, through red, brown, blue and finally to various shades of green on the stamps at the top. On the sheet edges and the tabs, pale colours matching those in the photographs on the stamps fade into one another. The year and denomination 1 appear in the white rectangles on the stamps. The country appears vertically along the edge of the stamp outside the photograph. The explanatory text on the tabs traces the curve of the spiral and, on the bottom edge of the sheet, the typography and the PostNL logo remain within the spiral. An explanatory text appears at the top left on the sheet edge.

“From my research it became clear that the Design Language Of Nature comes in vastly differing forms,” says Smulders. “I chose to focus only on flora and fauna for the stamps, but there are so many natural phenomena in which you can observe geometric shapes: from snowflakes and clouds, to schools of fish and the effects of the wind on sand in deserts.

“All these shapes and their behaviour are underpinned by mathematical formulae. That’s what makes it so fascinating.”

For the eight stamps, Smulders chose four geometric shapes: spirals, fractals, Fibonacci sequences and symmetry. She then set about putting together a selection of images she could use, within certain parameters. “For example, there needed to be a balance between flora and fauna”, continues Smulders. “So, an equal number of plants and animals. Colours also played a role in my design decisions.”

Technical Details:
Stamp size: 114.721 x 179.442mm:
Sheet format: 40 x 24.721 mm
Paper: normal with phosphor print
Glue: gummed
Printing technique: offset
Printing colours: cyan, magenta, yellow and black
Edition: 95,000 sheets
Format: sheet of 8 stamps in 8 different designs
Design: Sandra Smulders, Vormgoed, Gouda
Printing company: Koninklijke Joh. Enschedé B.V., Haarlem
Item number: 440561

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Collectors may also wish to contact the U.S. firm Bombay Stamps, which can also obtain first day covers upon request, with lower shipping fees. The email is sales@bombaystamps.com Again, The Virtual Stamp Club has no connection to this company.

On Safari in The Netherlands (2024)

[from PostNL press material] [click on any of the pictures for larger versions]
On Safari in the Netherlands

Release dates: 26 March, 25 June, 1 October and 19 November 2024
Appearance: Sheet of 5 personalised stamps in 5 different designs, each with a value of 1 for mail weighing up to 20 grams sent within the Netherlands
Design: studio026, Velp
Photography: Saxifraga Foundation, Berkel-Enschot | Zoogdiervereniging, Nijmegen

Item number: 840029: Deer: released 26 March 2024
Item number: 840030: Rodents & Hares: released 26 March 2024
Item number: 840031: Cats & Dogs: released 25 June 2024
Item number: 840032: Owls: released 25 June 2024
Item number: 840033: Martens: released 1 October 2024
Item number: 840034: Waterfowl: released 1 October 2024
Item number: 840035: Hoofed Animals: released 19 November 2024
Item number: 840036: Birds of Prey: released 19 November 2024
Item number: 840037: Big Five (gift for subscribers): released 26 March 2024

Every year PostNL releases a series of personalised stamps in addition to the official release programme. This is a flexible programme, although each release is based on a fixed format with a fixed number of personalised stamps. The stamps are exclusively available from the online store and customer service of Collect Club on 088 – 868 99 00 [telephone number].

In 2024, PostNL will release a series of 8 personalised stamp sheets called On Safari in the Netherlands. The first 2 stamp sheets will be released on 26 March 2024 (featuring deer, rodents and hares). The other release dates this year are 25 June (cats and dogs, owls), 1 October (martens, waterfowl) and 19 November (hoofed animals, birds of prey). All stamp sheets are available for sale separately or as a subscription.

PostNL will publish a ninth sheet, with a release date of 26 March, about the Big Five on the Dutch natural landscape. This stamp sheet is exclusively intended for subscribers to the complete series. They will receive this gift at the same time as their first order.

All stamps have a value of 1 for mail up to 20 grams with a destination within the Netherlands. The stamps are designed by studio026 from Velp. The price for a sheet of 5 stamps is €5.45 (currently US$5.91). A subscription for the complete series costs €43.60 (US$47.30), including the stamp sheet about the Big Five.

Originally, the term ‘safari’ referred to a hunting expedition. The word comes from Swahili and literally means ‘long journey’. In Dutch and English, ‘safari’ mainly refers to tours in African wildlife parks, where tourists take pictures of big game. In the Netherlands, it is also possible to admire wildlife in their natural environment, for example in nature parks or in protected nature reserves accompanied by forest rangers or nature guides.

The stamp sheets in the On Safari in the Netherlands series feature the wild animals found in our country through a set of binoculars. The view from the binoculars contains a zoomed-in photograph of a wild animal in its natural habitat. On the edge of the sheet you can an enlarged version of one of the photographs from the stamps. Outside the binocular view, there is an additional graphic layer in the background along the edge of the sheet featuring an interpretation of the animal’s camouflaged habitat.

The series On Safari in the Netherlands is designed by Anne Schaufeli and Huub de Lang from studio026 in Velp. In preparing the design, they received help from specialists from Saxifraga (a network of European nature photographers) and the Zoogdiervereniging (an organisation for the study and protection of all wild mammals). “The photos we used are also from them,” says Anne Schaufeli. “The subject of this release is familiar to us. It’s practically inevitable as we live on the edge of the Veluwe which is a real paradise for wildlife in the Netherlands. We see everything from deer to boar and Konik ponies. Our village was once even visited by a wolf, so you don’t have to travel far to go on safari. There’s so much to see in the Netherlands.”

“The obvious animals – red deer, wild boar, beaver and wolf, for example – were quick. But the other animals took a bit longer. They had to go well together and fit the safari theme,” she says.

And the binoculars?

“Binoculars are essential when you go on safari if you want to be able to see the animal in its camouflaged habitat,” Schaufeli says “As a human, you get an insight into their habitat when camouflaged and immersed in their environment.”

“No matter how good the quality of the photos, we always edited them. Correcting the colours enabled us to achieve more unity by bringing the backgrounds of the photos together.”

The proportions between the animals are depicted as realistically as possible. “But it was not always possible. For example, with the red deer (right), we had to zoom out more to get the antlers right. Birds require a different cropping approach because of their elongated bodies.”

Technical Data:
Stamp size: 40 x 30 mm (W x H)
Sheet size: 122 x 170 mm (W x H)
Paper: normal with phosphor print
Gumming: gummed
Printing technique: offset
Printing colours: cyan, magenta, yellow, black
Print run: 5,000 sheets per release
Appearance: sheet of 5 personalised stamps in 5 different designs
Value: each with a value of 1 for mail up to 20 grams with a : destination within the Netherlands
Design: studio026, Velp
Photography: Saxifraga Foundation, Berkel-Enschot | Zoogdiervereniging, : Nijmegen

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Collectors may also wish to contact the U.S. firm Bombay Stamps, which can also obtain first day covers upon request, with lower shipping fees. The email is sales@bombaystamps.com Again, The Virtual Stamp Club has no connection to this company.

Typically Dutch — Horses (Netherlands 2024)

[from PostNL press materials] [click on any of the pictures for larger versions]
Horses Full of Strength, Grace and Love on New Stamps

Issue: Typically Dutch – Horses
Issue date: 25 March 2024
Appearance: sheet of six stamps in six identical designs
Item number: 440461
Design: Adam Lane Edwin van Praet and Huub van Veenhuijzen from Total Design, Amsterdam

The Hague, March 25, 2024 – The horse takes center stage on PostNL’s latest stamps from the Typically Dutch series. In 2024, the series is dedicated to the animals we know best and are closest to us. Earlier this year, stamp sheets with cows and dogs were published in this series.About Horses
The horse (Equus ferus caballus or pard in Dutch) is a domesticated (tame) ungulate from the order of Perissodactyla and the Equidae family, which includes the wild horse (Equus ferus). According to most historians, domestication started approximately 6,000 years ago. Roughly 300 breeds of domesticated horse are recognised, and each breed can have a different colour variety (combination of colours and patterns) and markings.

There are four breeds of horses with origins in the Netherlands: the Friesian horse, the Gelderland horse, the Groningen horse and the Dutch draught horse. The Netherlands has approximately 400,000 active riders and 450,000 horses (2015 figures). That is quite an increase from the 40,000 horses in 1985.

In the Netherlands, horses used to be used as agricultural and carriage horses and for military purposes, but nowadays they are mainly used for recreational activities and sport. Equestrian sports’ interests are represented by the Royal Dutch Equestrian Federation (KNHS). The KNHS represents 140,000 equestrian athletes who practise a variety of disciplines including dressage, show jumping, vaulting (acrobatics), eventing (formerly military), carriage driving, reining (western riding) and endurance (long-distance riding through nature).

Neither designer belongs to the 500,000 people in the Netherlands who regularly horse ride. But that doesn’t mean they don’t have an affinity for it. Lane regularly works with horses due to his passion for nature photography. “You can find wild horses in the vicinity of Amsterdam … well, ‘wild’ as you can get in the Netherlands,” he says. “In the Geuzenbos forest to the east of Spaarnwoude, Konik horses roam freely alongside Highland ponies.”

Van Veenhuijzen says that riders and horse owners are proud of their animals. “It’s remarkable how much time, money and passion people devote to their horses. Riding, brushing, combing manes, grooming hooves, mucking out stallsb…

“People feel a great deal of affection for their horses. Perhaps it’s because of their power and majestic appearance. We get to ride them, and in return, we take care of them as best we can,” Van Veenhuijzen adds. “They’re beautiful, wonderful animals.”

For more on Delftware, see the earlier entries on 2024’s Typically Dutch Series, Cows and Dogs. There is also an explanation there of how the animals came to be portrayed in Delftware.

Design
The ‘Typical Dutch – Horses’ stamps issued 25 March were designed by the Total Design agency from Amsterdam. The stamps portray 2 horses full of strength, grace and love. They stand close together, their heads touching. The designers of the agency gave a modern twist to the stamps by using the AI program Midjourney to design portraits as statues of shiny Delft blue.

The animal shown is based on the Friesian horse, “which is a familiar Dutch jet-black horse with ‘socks’ at the bottoms of its legs,” according to Veenhuijzen. “We weren’t aiming to come up with a perfect representation of a horse breed – we simply wanted to create portraits of our favourite animals.”

As with all the animal duos featured this year’s Typically Dutch series, the animals portrayed are clearly related to each other. Initially, Van Veenhuijzen considered them sisters. But the longer he looked, the more they appeared to be mother and daughter.

Smooth lines
For graphic designer Lane, wonder and fantasy predominate. “For example, while the dogs still radiated strength and the cows geniality, here you see almost mythical creatures. This is reinforced by the flowing lines and the decorations on the skin made by Midjourney. With the other animals, the decorations have a classic character, based on, for example, flower patterns and landscapes. Something completely different has developed on the horse hides. It looks like science fiction, like seeing planets floating around in a distant galaxy.”

Availability
The stamp sheet ‘Typical Dutch – horses’ contains 6 identical stamps, with the value indication Netherlands 1, intended for mail up to and including 20 grams with a destination within the Netherlands. The stamps will be available from March 25, 2024 at Bruna stores and via the webshop. The stamps can also be ordered by telephone from Collect Club customer service on telephone number 088 – 868 99 00. The validity period is indefinite. The price per sheet of 6 stamps is €6.54.

Technical Details:
Postage stamp dimensions: 30 x 40mm
Sheet size: 170 x 122mm
Paper: normal with phosphor print
Glue: gummed
Printing technique: offset
Printing colours: cyan, magenta, yellow and black
Print run: 75,000 sheets
Appearance: sheet of six stamps in identical designs
Design: Adam Lane Edwin van Praet and Huub van Veenhuijzen from Total : Design, Amsterdam
Printing company: Cartor Security Printers, Meaucé-La Loupe, France
Item number: 440461

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Collectors may also wish to contact the U.S. firm Bombay Stamps, which can also obtain first day covers upon request, with lower shipping fees. The email is sales@bombaystamps.com Again, The Virtual Stamp Club has no connection to this company.

Keukenhof Flower Garden (Netherlands 2024)

[from PostNL press materials] [click on any of the pictures for larger versions]
75 Years of Keukenhof on Flowery Stamps

Taken from Wikipedia: Literally “kitchen garden,” and also known as the Garden of Europe, it is one of the world’s largest flower gardens. Keukenhof Park covers an area of 79 acres and approximately 7 million flower bulbs are planted in the gardens annually. Keukenhof is widely known for its tulips, and it also features numerous other flowers, including hyacinths, daffodils, lilies, roses, carnations and irises.

On March 1, 1949, the beginning of the meteorological spring, it was decided to organize a flower exhibition. This is how the idea for Keukenhof came about. To celebrate the 75th anniversary of the popular spring park in Lisse, South Holland, PostNL is today issuing the ‘Keukenhof 75 years’ stamp sheet.

Keukenhof director Sandra Bechtholt received the first copy of the anniversary stamp from Noud Wegman, commercial director at the postal company. Bechtholt: “It will be a festive season with an anniversary exhibition and numerous other activities. Millions of photos are taken in the park for social media, but a postcard remains a beautiful thing to connect people. Such a handwritten greeting from Keukenhof is loved by international visitors, especially this spring with this anniversary stamp.”

“The park is a must-see destination in travel programmes. Eighty percent of Keukenhof’s visitors come from abroad,” said Annemarie Gerards-Adriaansens, Project Manager for Keukenhof’s 75th anniversary celebration. “It will be a special season, with an anniversary exhibition and all sorts of other activities.”

Spring flowers: tulip, iris and daffodil
Each stamp from the ‘Keukenhof 75 years’ stamp sheetlet had the same special shape of a stylized petal with a triangular base under a circular shape with serrations. The stamps depict various flowers as large as possible against a white background: a tulip, an iris and a daffodil. The arrangement of the stamps on the stamp sheet refers to the shape of a flower with 6 petals.

The design of the stamp sheet was created by graphic designer Maud van Rossum from Amsterdam. She reflected on the varied range of flowers on the stamps by depicting an orange-red tulip, a blue-purple iris and a yellow daffodil.

Combining flowers and stamps is not an unfamiliar concept to Van Rossum. Back in 2022, she designed the 200 Years of the Mauritshuis Museum stamps featuring paintings of famous floral still lifes. “Same subject, but from a completely different perspective,” says Van Rossum. “It needed to be a colourful, joyful, special design and I think we pulled it off.”

The background of the stamp sheet features a photo of a tulip field taken at knee height. “Bend down and lower your perspective so you’re not looking down on the flowers, but straight at them, and that opens up a whole new world,” says Van Rossum.

Availability
The ‘Keukenhof 75 years’ stamp sheet contains 6 stamps in 3 different designs, with the value indication international 1 for mail up to and including 20 grams with an international destination. The stamps will be available from March 1, 2024 at Bruna stores and via the webshop. The stamps can also be ordered by telephone from Collect Club customer service on telephone number 088 – 868 99 00. The validity period is indefinite. The price per sheet of 6 stamps is €10.50 (currently US$11.39). [2014 photo above: by Balou46]

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Typically Dutch — Dogs (Netherlands 2024)

[from PostNL press materials] [click on any of the pictures for larger versions]
Typically Dutch — Dogs

Date of issue: 12 February 2024
Appearance: sheet of six stamps in six identical designs
Item number: 440262
Design: Adam Lane, Edwin van Praet and Huub van Veenhuijzen from Total Design, Amsterdam

This issue is the second in the Typically Dutch series this year. The multi-year series was launched in 2020, and in 2024 focuses on the Netherlands’ most popular and familiar animals.

The six identical postage stamps will be marked ‘Nederland 1’, the denomination for items weighing up to 20g destined for the Netherlands. A sheet of six stamps costs €6.54.

Typically Dutch – Dogs was designed by Senior Graphic Designer Adam Lane, Executive Creative Director Edwin van Praet and Concept Director Huub van Veenhuijzen from Total Design in Amsterdam. The design was created using artificial intelligence and features figurines in the shape of Delftware pottery.

The first 2024 issue in the Typically Dutch series is about cows and was published on 2 January. Stamp sheets featuring horses (25 March), songbirds (13 May) and cats (12 August) will follow later this year.

Dogs: The dog (Canis lupus familiaris) is a mammal that belongs to the canine family and a domesticated subspecies of the wolf. For many years now, man has used the dog as a guard dogs, companions, shepherd dogs, draught animals, police dogs, assistance dogs and hunting dogs. The Dutch love dogs. The precise number of dogs in the Netherlands is unknown, but estimates suggest around 1.9 million, which works out at one per four households on average.

Roughly one quarter of all dogs in the Netherlands are purebred. Their interests are safeguarded by the Dutch Kennel Club, which keeps the pedigree records. A small number of purebred dogs are typically Dutch, such as the Drentsche Patrijshond, the Stabyhoun, the Dutch Shepherd, the Kooikerhondje, the Markiesje, the Saarloos Wolfdog, the Schapendoes and the Frisian Water Dog.

Koninklijke Hondenbescherming (the Dutch Society for the Protection of Dogs) feels a responsibility towards all Dutch dogs. Since 2013, the society has championed the legal requirement to have all new dogs in the Netherlands chipped. Since 2021, breeders are also legally obliged to register their puppies and apply for an EU passport for them.

Delftware: The history of Delftware is closely linked to that of Chinese porcelain. Delft was one of the VOC’s trading posts, with warehouses where large stocks of this porcelain were stored. Delft potters developed a type of tin-glazed earthenware that could be compared to Chinese porcelain in terms of shape, shine and decoration. Delftware became very popular within a short space of time and experienced its heyday between 1650 and 1750, when there were around 100 pottery factories. Today, only a few factories are still producing Delftware in the traditional way. The traditional paintwork can be identified by the mark on the underside of each product.

Artificial intelligence: AI relates to learning computing systems that are capable of extrapolating large amounts of data and algorithms, making decisions and choices, and coming up with interpretations. The developments in artificial intelligence are coming thick and fast. It is used in numerous applications, from face recognition on smartphones and self-driving cars to smart thermostats and deep fakes – digitally manipulated images, sounds and texts. Within AI there is a separate discipline called generative art, which is when a computer algorithm creates an original work of art or design.

Design: Each stamp on the Typically Dutch – dogs stamp sheet features two dogs sitting next to each other on their hind legs. The portrait takes the form of a figurine made from shiny Delftware pottery. The image of the two dogs was created using the AI programme Midjourney, which produces images based on textual descriptions.

Typically Dutch – Dogs was designed by Total Design, an Amsterdam-based design agency which has been responsible for the Typically Dutch series since 2020. For the 2024 series, PostNL asked Total Design to elaborate on the Delftware theme by combining photography and illustration. Delftware did, in fact, end up on the stamps, albeit with a contemporary twist.

The designers “wanted to see whether we could go further than using images of vases, plates and figurines,” said designer Adam Lane. “We were looking to create a modern twist, and that’s when we came up with the concept of working with artificial intelligence. Our AI expertise gave us some ideas, but we wanted to explore properly how it would work.”

Around 25 designers participated in a brainstorming session. “In small teams, we used the AI programme MidJourney to combine typically Dutch subjects with different decoration styles. Delftware proved to work the best, as other Dutch decorative styles were simply too unfamiliar within AI,” said Lane. “The results were magnificent – dreamlike, often surreal images of a wide variety of subjects. From ice skates, cheeses and board games such as goose game to Dutch interiors and garments… you name it. By the end of the evening, the portrait of a dog suddenly cropped up. We decided that was an interesting option and we wanted to go in that direction. Why not produce a series on the animals that are close to the hearts of the Dutch people?”

Both designers grew up with dogs, but now live in Amsterdam where they have too little space to look after a dog of their own. “I do miss it,” says Van Veenhuijzen. “We occasionally borrow a dog.”

Then came the decision of which dogs to feature on the stamp. “We didn’t want to feature a small dog, as that wouldn’t have fit in well with the other animals in the series. So that’s why we didn’t go for any Instagram dogs sitting in handbags,” says Van Veenhuijzen. “We selected large, sturdy dogs with lots of characteristics of the Rhodesian Ridgeback.

“We also explored using typically Dutch purebred dogs. However, they are less well known and so they weren’t recognised by Midjourney. We deliberately chose strong, muscular guard dogs. Originally, people presumably started keeping dogs so that they would guard their properties. They protect us, they give us a sense of security and they’re incredibly loyal. All of that is reflected in how the two dogs are presented on the stamps. They’re looking straight at us, as if to say they have protected everything that is precious to us.”

Technical Details:
Postage stamp dimensions: 30 x 40mm
Sheet size: 170 x 122mm
Paper: normal with phosphor print
Glue: gummed
Printing technique: offset
Printing colours: cyan, magenta, yellow and black
Print run: 75,000 sheets
Appearance: sheet of six stamps in identical designs
Design: Adam Lane, Edwin van Praet and Huub van Veenhuijzen from Total Design, Amsterdam
Printing company: Cartor Security Printers, Meaucé-La Loupe, France
Item number: 440262

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Netherlands 2024 Stamp Program

Here are the stamps planned for the first half of this year; click on the links for the individual pages and illustrations

2 januari
Beleef de natuur-vogels Bonaire (Experience Nature: Bonaire Birds)
Typisch Nederlands-koeien (Typically Dutch: Cows)

12 februari
Beleef de natuur-vlinders Bonaire (Experience Nature: Bonaire Butterflies
Typisch Nederlands-honden (Typically Dutch: Dogs)

1 maart (1 March)
Keukenhof 75 jaar (one of the world’s largest flower gardens)

25 maart (25 March)
Typisch Nederlands-paarden (Typically Dutch: Horses)

22 april
De vormentaal van de natuur (The Formal Language of Nature)

13 mei (13 May)
PostEurop Onderwaternatuur (Underwater Nature)
Typisch Nederlands-zangvogels (Typically Dutch: Songbirds)

10 juni (10 June)
Beleef de natuur-onderwaternatuur Bonaire (Experience Nature: Bonaire Underwater Nature)

Juni (June)
60 jaar André van Duin (Dutch Comedian; 60 years. Wikipedia)

Experience Nature: Bonaire Butterflies (Netherlands, 2024)

[from PostNL press material] [click on any of the pictures for larger versions]
Experience Nature – Butterflies on Bonaire

Issue date: 12 February 2024
Appearance: sheet of ten stamps in ten different designs, with denomination ‘1’ for post weighing up to 20g with destinations in the Netherlands
Item number: 440261
Design: Frank Janse, Gouda
Photography: Alamy, Dreamstime, Shutterstock and Wikimedia Commons (Anne Toal, Charles J. Sharp, Gailhampshire, Renee from Las Vegas, Vinayaraj)

This is a sheet of ten stamps in ten different designs. The stamps carry bear denomination ‘1’ for post weighing up to 20g with destinations in the Netherlands, and a sheet of ten stamps costs €10.90 [currently about US$11.75]. It is part of the multi-year Experience Nature series dedicated to the Caribbean Netherlands from 2024 to 2026. As part of this series, four stamp sheets will be released every year, each containing ten different stamps. The stamps feature plants and animals found in this part of the Netherlands. With thousands of species of plants and animals, the islands in this area have a biodiversity unprecedented by Dutch standards. In 2024, the sheets in this series will focus on the birds, butterflies, underwater life and, lastly, flora found on the island of Bonaire.

Experience Nature – Butterflies on Bonaire features the

  • little yellow
  • hanno blue
  • mimic
  • monarch
  • fiery skipper
  • white peacock
  • cracker
  • disjunct scrub-hairstreak
  • great southern white and
  • gulf fritillary butterflies.

Like Sint Eustatius and Saba, the island of Bonaire has a special status within the Netherlands. The collective name for the three islands is the Caribbean Netherlands. Along with the countries of Aruba, Curaçao and Sint Maarten, they form the Caribbean part of the Kingdom of the Netherlands. Bonaire comprises almost 29,000 hectares of land [about 112,000 square miles]. Bonaire is home to around 24,000 people, most of whom speak Papiamentu as their first language. The main sources of income are tourism and salt extraction, and the island is a popular destination for diving holidays and cruise ships. Much of the island has been designated as nature parks.

Of all the butterfly species in the world, around 265 are found on the Caribbean Netherlands, a significant proportion of which can be found on Bonaire. Their size varies widely. For example, the hawkmoth has a wingspan measuring up to 15cm, while the smallest lycaedinae do not grow beyond 2cm. The wingspan also depends on the time of year and the butterfly’s growth habit as a caterpillar.

Many diurnal butterflies stand out for their variegated colours. The vast majority of butterflies are seen as useful, harmless animals because they are pollinators that are unable to sting and bite.

The Experience Nature – Butterflies on Bonaire stamp sheet was designed by Gouda-based graphic designer Frank Janse. All of the butterflies are featured in their natural habitat on their own stamp. In several places on the stamp sheet, the designer has added graphics from symbols on old topographical maps. These symbols indicate landscape forms, contour lines, plantings, soil structures and watercourses, for example.

The design also features an additional transparent layer with monochrome images (both white and in colour) of typical flora and fauna from this area. The monochrome images are rendered almost abstractly, running across the perforations and connecting the stamps with each other and the sheet edge. The following butterflies and plants are featured:

  • the fiery skipper (top left)
  • cracker (top right)
  • a flowering cordia alba and underneath it a peacock flower (centre)
  • the succulent krapéwiwiri plant (centre left)
  • passionflower butterfly (bottom left) and
  • the passion flower’s leaves and flower (bottom right).

Butterflies are a favourite stamp subject for many postal organisations across the world. Janse thinks that’s understandable. “Butterflies always do well on stamps,” he said. “Not just because they’re attractive and colourful – their shape also fits nicely into the stamp format, and especially when they’re photographed from above.”

The stamp designer feels that is the best “pose” for butterflies, because it shows the markings of the wings. “You should always feature butterflies in their entirety – zooming in on just one section doesn’t work,” said Janse. “That’s why I made sure that all the butterflies on the stamps were kept within the frames.”

Janse has designed the previous Experience Nature stamps (which started in 2018), as well as other issues. Last year, he also designed the Holland America Line’s 150th birthday, Girl with a Pearl Earring and 1948 Inauguration of Juliana personal stamps, which contained 24-carat gold.

The Bonaire Butterflies stamps are available while stocks last from all PostNL outlets, Bruna post offices and www.postnl.nl/bijzondere-postzegels. The stamps are also available for order by telephone from Collect Club’s Customer Service department on +31 (0)88 868 99 00. The validity period is indefinite.

Technical Data:
Stamp size: 40 x 30mm:
Sheet size: 122 x 170mm
Paper: normal with phosphor print
Gumming: self adhesive
Printing technique: offset
Print colours: cyan, magenta, yellow and black
Circulation: 285,000 sheets
Appearance: sheet of 10 stamps in 10 different designs
Design: Frank Janse, Gouda
Photography: Alamy, Dreamstime, Shutterstock and Wikimedia Commons (Anne Toal, : Charles J. Sharp, Gailhampshire, Renee from Las Vegas, Vinayaraj)
Printing house: Koninklijke Joh. Enschedé B.V., Haarlem
Item number: 440261

The Ten Species on the Stamps:
The little yellow (Pyrisitia lisa) is a species of butterfly in the Pieridae family (whites). These native butterflies are known for their distinctive lemon-yellow colour, which makes them easy to spot. The little yellow has a wingspan of approximately 4 to 5cm and a distinctive black edge along the wings, which contrasts with their bright yellow colour. The caterpillars in this species are green with fine black dots. They usually feed on plants in the Brassicaceae family, such as mustard and cabbage.

The hanno blue (Hemiargus hanno) is a small butterfly species in the Lycaenidae family (small pages, fireflies and blues). Found in North and South America, this butterfly is known for its vibrant orange colour, which sets it apart from many other blues. The hanno blue lives in various habitats, including open fields, meadows and gardens, where they feed on nectar from various flowers such as butterfly bushes and clover species. These butterflies have a symbiotic relationship with ants. The ants protect the caterpillars in exchange for sweet secretions.

The mimic (Hypolimnas misippus) is a conspicuous butterfly species in the Nymphalidae family (cobblers, pearl moths and sand moths). Males have a striking appearance, with deep black wings and white spots and stripes reminiscent of a diadem or crown. Females, on the other hand, have a browner colour with a light edge on their wings. What is interesting about the mimic (hence the name) is the mimetic behaviour they exhibit. They mimic the appearance of poisonous butterflies, which makes them less appealing to predators.

The monarch butterfly (Danaus plexippus) is one of the best-known butterfly species of North and South America. These butterflies in the Nymphalidae family (cobblers, pearl moths and sand moths) migrate northwards in large numbers in the spring, developing several generations. In the autumn, they return south, where the species overwinters in huge groups. The monarch butterfly is a fairly large butterfly: its total body length measures approximately 5cm and it has a wingspan of up to 10cm. The wings feature bold colours, and orange is the main colour. The wing surface is divided into cells by the black wing edge. The wing margin has a broad black edge with lots of small white spots.

The fiery skipper (Hylephila phyleus) is a species of butterfly in the Hesperiidae family (tadpoles). This butterfly is commonly found in North, Central and South America. It resides in numerous habitats, from open grasslands to gardens and verges. The fiery skipper has a wingspan of 2.5 to 3.5cm and gets its name from the vibrant orangey brown colour on its wings, which is reminiscent of flickering fire. The wings also feature distinctive black stripes and white spots. These butterflies prefer nectar-rich flowers and feed on a variety of plants. The fiery skipper has a fast, frisky flight style, as it appears to ‘skip’ from flower to flower, which is characteristic of many species in the Hesperiidae family.

The white peacock (Anartia jatrophae) is a remarkable species of butterfly in the Nymphalidae family (cobblers, pearl moths and sand moths). Native to parts of North and South America, this butterfly is known for its refined appearance and unique wing patterns. The butterfly gets its name from the white colour of the top of its wings, with prominent eye spots and blue and black accents. The undersides of the wings have a more camouflage-like appearance, with brown and grey tones, which help the butterfly to hide against natural backgrounds while resting. They are also known for their exuberant flight style and they can be spotted in large numbers during migration.

The cracker (Hamadryas feronia) is a species of butterfly in the Nymphalidae family (cobblers, pearl moths and sand moths). This butterfly is known for its striking appearance and intriguing behaviour. The extraordinary thing about the cracker is its wing pattern. The top of its wings is a deep brown colour, with white stripes that make it look like a zebra, hence the nickname ‘zebra nymph butterfly’. The undersides of their wings feature a distinctive, bright red colour and an eye-spot pattern. This serves to deter predators by distracting them and making them think they are being watched by a larger animal. These butterflies are also known to sunbathe on tree trunks and their tendency to flock in large groups.

The disjunct scrub-hairstreak (Strymon bubastus) is a small species of butterfly in the Lycaenidae family (small pages, fireflies and blues). This butterfly can be found in open habitats such as grasslands, meadows, verges and flower fields. Its boldest feature is the two long tails that protrude from the hind wings. The top of the male’s wings is usually a bluish purple colour, while that of the female is browner with orange spots and an orange edge. This fast, active butterfly gathers nectar from a variety of flowers, including clovers and lupins. They play an important role in the pollination of these plants.

The great southern white (Ascia monuste) is a remarkable butterfly species in the Pieridae family (whites). Native to parts of North and South America, these butterflies get their name from their distinctive white colour. The great southern white is a medium-sized butterfly with a wingspan measuring approximately 5 to 7cm. The male and female have similar external characteristics, with bright white wings and several black markings along the edges. This makes them stand out from other butterflies within their habitat.

The gulf fritillary (Agraulus vanillae) is a remarkable butterfly species in the Nymphalidae family (cobblers, pearl moths and sand moths). The tops of the wings have a bright orange colour with black spots and stripes, while the undersides have a silvery sheen with prominent pearly spots. These striking colours serve as a deterrent (aposematism), that warn predators of their unpalatability. This butterfly’s caterpillars feed exclusively on passion flowers. The flowers contain toxins, but the caterpillars have adapted so that they tolerate those toxins.

Sources: National Geographic, Naturalis Dutch Caribbean Species Register via PostNL.

There are two first day covers for this issue, each with 5 stamps:

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.

Molly the Cat (Netherlands 2024)

[from PostNL press material] [click on any of the pictures for larger versions]
Molly personalized stamps

Issue date: 12 February 2024
Appearance: sheet of five personal stamps in five different designs with denomination ‘1’ for post weighing up to 20 g with a destination in the Netherlands
Item number: 840019
Design: Yvonne Warmerdam | Orange Licensing, Gouda
Illustrations: Francien van Westering

In addition to the official issue programme, PostNL also has an annual issue programme for personal stamps, which is flexible.

The Molly stamp sheet features illustrations by Francien van Westering and was issued on 12 February 2024. Each of the five personal stamps bears the denomination ‘1’ for post weighing up to 20 g with a destination in the Netherlands. The stamp design was created by art director Yvonne Warmerdam of Gouda-based Orange Licensing. A sheet of five stamps costs €5.45.

The cat Molly is the main character in van Westering’s columns and books. She first came up with and drew Molly when she was a child. It was not until later in life, after making a career and name for herself as the ‘cat artist’ of the Netherlands, that she brought Molly back to life. She did so in columns in the women’s magazine Margriet and children’s magazine Bobo Magazine, as well as in books that she wrote and drew about Molly. Molly goes on little adventures in the countryside, loves nature, wears flamboyant dresses and doesn’t go anywhere without her hat with flowers on it.

A large drawing of Molly in a hammock covers the sheet border. One of the stamps has a cut-out of this illustration. The other four stamps feature drawings of Molly with flowers, Molly with flowers and a cat at her feet, Molly sitting against a tree and Molly with a wheelbarrow with two cats in it. Of the five illustrations on the stamps, two fill the entire picture plane and three are individual illustrations. The three stamps with an individual illustration feature flowers against a white background. The Molly logo serves as the title of this issue on all stamps and at the top left of the sheet border.

The design of the Molly stamp sheet was created by Yvonne Warmerdam, art director of Gouda-based Orange Licensing. She is intimately familiar with the work of Francien van Westering. “We have represented Francien from the very start [of the firm 10 years ago],” she said. “Until now, we have mostly used her lifelike cat drawings, but recently began also using her Molly illustrations – first on greeting cards, followed by Christmas cards and now on this stamp sheet.”

“Every cat lover is familiar with Francien van Westering. It is clear that she has a huge fan base by the enthusiasm of the response to more products with Molly’s drawings now becoming available.”

Warmerdam had access to a huge collection of Molly drawings, which made “it easy to tell the story of Molly: a city cat who moves to the countryside. As a child, Francien often went on holiday to England with her mother and younger brother. She has always loved the country and its beautiful landscapes, especially the hills. This same landscape can be seen in the drawing I chose for the background, with Molly in the hammock.”

Warmerdam believes that the Molly character comes across well in all the illustrations. “Molly is really a little lady who is always groomed to perfection. She loves the countryside, being outdoors and flowers. The illustrations have lots of character, with soft colours and a nice nostalgic and warm look & feel. There is a sweetness about them, which we could all use nowadays.”

This is the second set of Dutch stamps to use van Westering’s drawings. In 2015, PostNL issued Francien’s Cats, with four sheets of three stamps each.

The Molly stamp sheet is available only through the Collect Club philatelic service, either via the website or telephone ordering.

Technical Data:
Stamp size: 30 x 40 mm (wxh)
Sheet size: 170 x 122 mm (wxh)
Paper: normal with phosphor print
Gumming: gummed
Printing technique: offset
Print colours: cyan, magenta, yellow, black
Print run: number of sheets
Appearance: sheet with five personal stamps in five different designs
Denomination: denomination ‘1’ for post weighing up to 20 g with a : destination in the Netherlands
Design: Yvonne Warmerdam | Orange Licensing, Gouda
Illustrations: Francien van Westering
Item number: 840019

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.