Story updated February 26th, 8:00 pm EST
American Philatelic Society executive director Scott English says the APS must change.
“The hobby’s not dying, organized philately is,” he said in his report to the APS General Membership Meeting at AmeriStamp Expo 2018 in Birmingham, Alabama, Saturday, February 24th.
He said the organization is faced with “a choice between dying with dignity or fighting like hell. You didn’t bring me here [to be executive director] for dying with dignity.”
English is calling for the APS to invest in a three-step process:
- Marketing, using social media and the Internet;
- Producing a newsletter distributed to people who are not members; and
- Changing the website to provide more content.
“We have to change the way we access the hobby,” English said. He wants the APS to “invest in platforms to bring shows and events to you.”
“I don’t want to keep doing what we’ve been doing,” he said.
Later, in response to a question from a member that not only asked how the APS was going to do this, but expressed hope that the effort would not involve Facebook, English pointed out that Facebook’s demographic is 35 to 50 years old. “That’s the demographic we need.”
He sees Facebook and social media not as a platform, but “as a way to drive traffic to us.”
And he closed by promising, “By the end of the year, you won’t recognize the APS.”
“I think right now we have a fairly one-dimensional representation of the hobby and of the APS,” English told The Virtual Stamp Club in an interview. “What we’re working on aggressively right now is building out a much more comprehensive view of the hobby and the services that the APS can provide.
“We’re going to integrate more with the technology. We’re going to have a bigger web presence, we’re going to have a bigger social media presence,” he said. “We’re going to increase the amount of content that’s coming through the APS website, because we want to be able to market to a bigger and broader audience than we’ve ever been able to.”
Yes, there are going to be online courses and videos of courses presented at shows, beginning with the “On The Road” courses being offered at PIPEX this year.
“We’re actually going to send someone with a camera and we’re going to record the session,” giving members an opportunity to see the programs on their own schedules.
Next will be the programs at Summer Seminar. “If it just doesn’t work out on your schedule, [you] shouldn’t have to miss out on the education opportunities.”
“We’ve got great equipment now [so] that we can do this, so it’s going to look professional,” he added. “They’re going to hear the instructor speaking, they’re going to see the graphics from the PowerPoint presentations on the wall, and they’ll be able to engage.
“As we continue to build out [our capacity and our ability to do it], I want to be able to do it live,” English added.
“I want to harness the power of just incredibly brilliant people who belong to the APS, and from the comfort of their own home, be able to get online and engage with collectors on a specific topic for, say, a one-hour session, at a time that works for everybody,” he added.
The 150 people who attended OTR courses last year was much higher than ever before and was even higher than the target number, but it’s only a fraction of the 30,000 members of the APS.
And only four people attended the OTR course at AmeriStamp Expo 2018 (“The Black Heritage Series, Preserving Our History”), but English says he has had many inquiries about that subject, with members asking if it will be offered again.
Why didn’t I just do it once and then I can just get them to the website as a member of the APS and say, ‘Here you go. Watch it and enjoy it. Watch again if you like it,'” he said.
American Philatelic Society program coordinator Janet Houser is retiring at the end of August, after more than 30 years with the organization. Executive director Scott English says Janet made him promise to find a new youth coordinator (Houser’s main assignment) and not to make her go to Columbus for StampShow this summer.
Road and other adult education programs. English says she doubled the number of students in the OTR program last year, to 150.
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Treasurer Bruce Marsden (above left, with Mick Zais) reported that the APS received $801,000 in contributions in 2017, up 20% from the year before. APS investments were up more than half a million dollars, largely due to the strong stock market. The APS is $118,000 ahead of its budget plan, and the fund balances were up $1 million. The “building debt” is now $4.8 million, the first time in ages it has been below $5 million.
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“In Her Words: Women’s Duty and Service in World War I” opened Feb. 2 at the Smithsonian’s National Postal Museum. The exhibition, open through May 8, offers a glimpse into the lives of four women serving in and alongside the American military during World War I. Through letters, uniforms, ID badges, notebooks and other authentic objects, the exhibition reveals the wartime experiences, personalities and aspirations of two U.S. Army Nurses, a U.S. Navy Yeoman and a YMCA worker.
“This exhibition raises awareness of the extraordinary work of women during World War I,” said Elliot Gruber, director of the museum (left). “The letters on display offer a unique window into the experiences of four individuals and the motivations to serve their country.”
Despite these developments and the increasing visibility of women’s contributions, the military establishment did not treat women as it did men, offering them limited opportunities and unequal benefits. The work they performed and how they were treated during and after the war raised significant questions and helped set new precedents for women’s employment opportunities and political rights.
The latest issue of the American Topical Association’s website feature, Topical Tidbits, brings its total pages to more than 300—all available free online. The colorful pages of the new issue of Topical Tidbits take philatelists of all ages south of the border to Mexico, with facts, games, puzzles and lots of stamp images about our southern neighbor.
Solar storms that cause bright auroras can also affect people and technology in space and on Earth. The development of the scientific understanding of that Sun-Earth relationship is examined in Space Weather—A Philatelic Journey, a new philatelic handbook published in DVD format by the American Topical Association.
Tara Murray, the chief librarian at the American Philatelic Research Library for the past seven years, is leaving for another position outside philately, but it appears the nation’s largest philatelic library will be in good hands.
“Beautiful Blooms: Flowering Plants on Stamps,” opening Oct. 20 at the Smithsonian’s National Postal Museum, celebrates the variety of flowering plants commemorated on U.S. postage stamps during the past 50 years. The exhibition, on view through July 14, 2019, explores the symbiotic relationship between flowering plants, bees, birds and butterflies.
[Shown on the left: concept art for the 1998 Giving & Sharing stamp. “Mary GrandPre, the artist of this concept design, later became the award winning illustrator of the Harry Potter book series. Although the pollination symbolism of this design was reflected in the final design of the stamp, This art work was not accepted as the approved stamp design.”]
“Our goal is for visitors to enjoy, appreciate and witness the beauty associated with this incredible collection of artwork,” said Elliot Gruber, director of the museum. “Every stamp tells a story, and this exhibition tells the story of the design process and creativity resulting from the beauty of flowering plants on stamps.”
“Botanical stamp art, particularly flowering plant stamp art, represents some of the most attractive artwork in the Postmaster General’s Collection,” said Calvin Mitchell, exhibition curator. “This exhibition, displayed in a garden setting, offers the general public a rare view of the stunning art work that results in the beautiful stamps appreciated by people around the world.”
and engaging history of the nation’s mail service and showcasing one of the largest and most comprehensive collections of stamps and philatelic material in the world. It is located at 2 Massachusetts Avenue N.E., Washington, D.C., across from Union Station. The museum is open daily from 10 a.m. to 5:30 p.m. (closed Dec. 25). For more information about the Smithsonian, call (202) 633-1000 or visit the museum website at www.postalmuseum.si.edu.
We will update this story as we learn of new developments.

