Announced by the USPS on December 16, 2024:

Recreational fishing attracts more than 55 million anglers to America’s lakes, rivers, and oceans each year — and lure designs for different environments are part of its growing appeal. These stamps feature brightly detailed photographs by Sarah Cramer Shields showing five lures considered icons of the sport. Greg Breeding, an art director for USPS, designed the stamps.

In addition, the USPS says these stamps will be issued March 13, 2025, in Springfield, MO.

Additional information will appear below the line, with the newest information at the top.

Updated March 10^th:
Here is what the full pane of 20 looks like:You can click on this picture for a larger version.

Updated February 6^th:

[press release] [click on any of the pictures for larger versions]
Freshwater Fishing Lures Stamps To Be Issued March 13

What: The U.S. Postal Service will issue its Freshwater Fishing Lures stamps at Johnny Morris’ Wonders of Wildlife National Museum & Aquarium in Springfield, MO, on March 13. This release celebrates the beauty and ingenuity of some of America’s most successful freshwater fishing lures with a colorful pane of 20 Forever stamps featuring five different, close-up photographs of five popular designs.

The first-day-of-issue event for the Freshwater Fishing Lures stamps is free and open to the public. News of the stamps is being shared with the hashtag #FishingLuresStamps.

Who: John DiPeri, vice president, regional processing operations — Western Region, U.S. Postal Service

When: Thursday, March 13, 2025, at 11 a.m. Central

Where:
Bass Pro Shops, Wonders of Wildlife National Museum & Aquarium
500 W. Sunshine St.
Springfield, MO 65807

RSVP: Attendees are required to register at usps.com/fishingluresstamps to receive free admission to Johnny Morris’ Wonders of Wildlife National Museum & Aquarium.

Background: From the earliest handmade wooden lures to modern swimbaits made of advanced materials, there are countless freshwater fishing lures available, each designed to meet the specific needs of the angler.

Crankbaits, or plugs, are popular among anglers because they are relatively easy to use. They attract a variety of fish, including bass, walleye and pike. Their unique swimming action is generated by a plastic lip and curved body, which make the lures dive and wiggle just by reeling them in. Anglers tend to run these lures along the bottom, bouncing them off rocks, logs or other submerged structures.

An in-line spinner lure is made to mimic the movement of a swimming bait fish, attracting predator fish with a spinning blade and a weighted body that create vibration in the water. They often have tails dressed with feathers, animal hair or rubber skirting to attract bass, trout, pike and other species in shallow streams, deeper rivers and lakes.

Spoon lures have been around since the 1800s and are named for their concave shape. It is believed that a blacksmith in Vermont created the first spoon lure by sawing off the handle of a spoon and attaching a hook. Spoons have remained popular because their unique movement and glimmer under water are so effective at catching fish, especially bass, pike and trout.

Topwater lures are extremely popular and are designed to be used on the surface of the water.

Wakebaits use metal or plastic wings to create a commotion like the wake of a boat as they skim the surface. A popper has a concave face that creates a popping sound when it is pulled across the water.

Greg Breeding, an art director for USPS, designed the stamps using original photographs by Sarah Cramer Shields.

As Forever stamps, Freshwater Fishing Lures will always be equal in value to the current First-Class Mail 1-ounce price.

Here are the first-day postmarks for this issue: The Digital Color Postmark measures 2.91″ x 1.46″The pictorial postmark measures 2.11″ x 1.12″

From the Postal Bulletin:
On March 13, 2025, in Springfield, MO, the United States Postal Service® will issue the Freshwater Fishing Lures stamps (Forever® priced at the First-Class Mail® rate), in five designs, in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 486500). These stamps will go on sale nationwide March 13, 2025, and must not be sold or canceled before the first-day-of-issue. The Freshwater Fishing Lures commemorative pane of 20 stamps must not be split and the stamps must not be sold individually.

This issuance celebrates the beauty and ingenuity of some of America’s most successful freshwater fishing lures. The colorful pane of 20 Forever® stamps features five close-up photographs of five different, popular fishing lure designs: crankbait, popper, spoon, spinner, and wakebait. Art director Greg Breeding designed the stamps using original photographs by Sarah Cramer Shields.

Automatic distribution.

How to Order the First-Day-of-Issue Postmark:
Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office® or at The Postal Store® website at usps.com/shop. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Freshwater Fishing Lures Stamps
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by July 13, 2025.

Technical Specifications:

Issue: Freshwater Fishing Lures Stamps
Item Number: 486500
Denomination & Type of Issue: First-Class Mail Forever
Format: Pane of 20 (5 designs)
Series: N/A
Issue Date & City: March 13, 2025, Springfield, MO 65801
Art Director: Greg Breeding, Charlottesville VA
Designer: Greg Breeding, Charlottesville VA
Photographer: Sarah Cramer Shields, Charlottesville, VA
Modeler: Joseph Sheeran
Manufacturing Process: Offset
Printer: Ashton Potter (USA) Ltd. (APU)
Press Type: Muller A76
Stamps per Pane: 20
Print Quantity: 15,000,000
Paper Type: Nonphosphored Type III, Block Tag
Adhesive Type: Pressure-sensitive
Stamp Orientation: Horizontal
Image Area 1 (w x h): 1.420 x 0.8400 in. / 36.0680 x 21.3360 mm.
Stamp Size 1 (w x h): 1.560 x 0.9800 in. / 39.6240 x 24.8920 mm.
Image Area 2 (w x h): 1.710 x 0.8400 in. / 43.4340 x 21.3360 mm.
Stamp Size 2 (w x h): 1.850 x 0.9800 in. / 46.9900 x 24.8920 mm.
Full Pane Size (w x h): 9.450 x 5.5000 in. / 240.030 x 139.7000 mm.
Colors: Cyan, Magenta, Yellow, Black
Plate Size: 160 stamps per revolution
Plate Number: “P” followed by four (4) single digits
Marginal Markings:
Front: Header: FRESHWATER FISHING LURES • Plate number in bottom two corners
Back: © 2024 USPS • USPS logo • Two barcodes (486500) • Plate position diagram (8) • Promotional text