The Gruffalo (UK 2019)

Posted on by

[press release]
ROYAL MAIL SPECIAL STAMPS MARK 20 YEARS OF THE GRUFFALO

  • Royal Mail reveals 10 Special Stamps depicting characters from The Gruffalo; the 1999 children’s internationally, best-selling picture book written by Julia Donaldson, and illustrated by Axel Scheffler
  • Six stamps remain true to the original tale, following the Mouse’s progress through the deep dark wood and introducing the other characters one by one
    Completing the set, four stamps are presented in a Miniature Sheet
  • Royal Mail commissioned Axel Scheffler to create new illustrations of characters from The Gruffalo for the stamps in the Miniature Sheet
  • A full set of the stamps, available in a Presentation Pack, retails at £12.20
  • The stamps and other collectible products are available to pre-order now at www.royalmail.com/thegruffalo and by phone on 03457 641 641
  • They will be available on general sale at 7,000 Post Offices across the UK from 10 October

The Gruffalo has won numerous awards; it was the UK’s best-selling picture book of 2000, won the Blue Peter Best Book To Read Aloud award and was voted Best Bedtime Story in a BBC poll of 2009. It has been adapted into theatre productions with runs in the West End, Broadway and the Sydney Opera House. It has also been adapted into an Oscar nominated, animated film.

Philip Parker, Royal Mail, said: “We celebrate 20 years of The Gruffalo with these charming stamps, and are delighted that Axel has taken us back to the deep, dark wood with his new illustrations of the much-loved characters.”

A full set of all 10 stamps, available in a Presentation Pack (which includes a Gruffalo snakes and ladders game), retails at £12.20.

In the book, Mouse encounters several predators in the wood, and declines their invitations to dinner, telling each that he is meeting his (imaginary) friend, the fearsome Gruffalo. Hearing this, each predator flees in terror. Then, however, Mouse is shocked to encounter the real monster from his imagination.

Axel Scheffler illustrated Royal Mail’s 2012 Christmas stamps.