APS Invests In YouTube Channel

[press release]
American Philatelic Society Announces Video Sponsorship
Investment in “Exploring Stamps” YouTube channel begins content initiative

Bellefonte, PA— July 17, 2019 — Today, the American Philatelic Society, the largest, non-profit organization for stamp collectors in the world, announced its sponsorship of Exploring Stamps, a YouTube channel produced and hosted by Graham Beck.

Since December 2016, Beck has taken his love of stamp collecting and made it come to life, garnering more than 580,000 video views and 6,700 subscribers to the Exploring Stamps channel.

“We have been working aggressively to recruit and educate the modern stamp collector,” said Scott English, Executive Director of the APS, “Partnering with Exploring Stamps is another innovative tool to help collectors connect and grow in the hobby.”

“Partnering with the APS is an exciting new milestone for Exploring Stamps and its viewers,” said Beck. “This support, endorsement and encouragement will further grow the channel and help to reach an even wider audience. It is an honor to work with the APS and I look forward to seeing where this opportunity takes us.”

New Content Initiatives for the American Philatelic Society
Recently, APS announced the hiring of Thomas Loebig, as its new Chief Content Officer. Loebig, an experienced digital media and television executive, is tasked with enhancing all of the society’s content offerings in digital media, video, social media and print.

“Exploring Stamps visually explains stamp collecting in an easy to understand manner, said Loebig. “We love Graham’s passion. Our sponsorship shows how we will evolve the APS content to delight our current members, attract new members and promote stamp collecting as a hobby for everyone.”

About the American Philatelic Society
With nearly 28,000 members in more than 110 countries, the APS is the largest, non-profit organization for stamp collectors in the world. Founded in 1886, the APS serves collectors, educators, postal historians, and the general public by providing a wide variety of programs and services.

The Society is entirely supported by membership dues, gifts, and the sale of publications, souvenirs, and services. The American Philatelic Society is located in Bellefonte, Pennsylvania and online at www.stamps.org

About Exploring Stamps
Graham Beck has been the host and producer of the Exploring Stamps YouTube channel since 2016. The online video channel is dedicated to the promotion of philately through short entertaining videos. Since the channel’s launch, Graham has attracted over half a million views and gained a global following of almost 7000 subscribers. Graham’s interest in philately started as a child growing up in South Africa where he enjoyed collecting new issues with friends. After rediscovering the hobby as an adult, he began producing videos to share his passion with others while demonstrating what stamp collecting has to offer. From Apollo missions to Icelandic Volcanos, the channel has covered a number of fascinating topics related to philately, often involving travel and special video effects. Graham is based in New Jersey with his wife Laura who eagerly takes part behind the scenes with her nifty camera work.