Updated July 3rd: The Scott catalogue number for this issue is 5201.
Updated April 27th: You can now order a strip of 500, SKU #760315, $15.00.
Updated April 17th: Here is the pictorial first-day postmark for this issue: 
It measures 2.89″ x 1.31″.
Updated March 31st:
On May 5, 2017, in Acton, MA, the U.S. Postal Service will issue the 3-cent Strawberries stamp, in one design, in a pressure-sensitive adhesive (PSA) coil of 10,000 stamps (Item 760300). The stamp will go on sale nationwide May 5, 2017.
In 2017, the U.S. Postal Service will issue Strawberries, a new 3-cent definitive stamp featuring an illustration of three ripe, red strawberries surrounded by leaves and hulls, and three smaller green strawberries in various stages of growth. A small white flower from the strawberry plant completes the picture. Art director Derry Noyes designed this stamp using an existing illustration by John Burgoyne, created with pen, ink, and watercolor.
Stamp Fulfillment Services will not make an automatic push distribution to Post Offices.
How to Order the First-Day-of-Issue Postmark:
Customers have 60 days to obtain the first-day-of-issue postmark by mail. Each cover must have sufficient postage to meet First-Class Mail requirements. They may purchase new stamps at their local Post Office, at The Postal Store website at usps.com/shop, or by calling 800-782-6724. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
FDOI — Strawberries Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900
After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by July 5, 2017.
Philatelic products for this stamp issue are as follows:
- 760316 First-Day Cover, $0.96
Technical Specifications:
Issue: Strawberries Stamp
Item Number: 760300
Denomination & Type of Issue: 3-cent Denominated, Mail Use
Format: Coil of 10,000 (1 design)
Series: N/A
Issue Date & City: May 5, 2017, Acton, MA 01720
Art Director: Derry Noyes, Washington, DC
Designer: Derry Noyes, Washington, DC
Typographer: Derry Noyes, Washington, DC
Existing Photos: John Burgoyne, West Barnstable, MA
Modeler: Joseph Sheeran
Manufacturing Process: Offset, Microprint
Printer: Ashton Potter (USA) Ltd. (APU)
Printed at: Williamsville, NY
Press Type: Muller A76
Stamps per Coil: 10,000
Print Quantity: 200,000,000 stamps
Paper Type: Nonphosphored Type III
Adhesive Type: Pressure-sensitive
Processed at: Ashton Potter (USA) Ltd. (APU)
Colors: Black, Cyan, Magenta, Yellow
Stamp Orientation: Vertical
Image Area (w x h): 0.73 x 0.84 in./18.54 x 21.34 mm
Stamp Size (w x h): 0.87 x 0.98 in./22.10 x 24.89 mm
Plate Size: 594 stamps per revolution
Plate Numbers: “P” followed by four (4) single digits
Coil Number Frequency: Plate numbers every 27th stamp below stamp image
From the USPS March 24th:
The Strawberries 3-cent stamp will be available in coils of 10,000 when issued May 5. It features an illustration of three ripe, red strawberries surrounded by leaves and hulls adjacent to three smaller, green strawberries in various stages of growth. A small white flower from the strawberry plant completes the picture. Art director Derry Noyes designed this stamp using an existing illustration by John Burgoyne. The first-day-of-issue will be in Acton, MA.
[May 5 is the first day of Philatelic Show in Boxborough, Mass., approximately 5 miles from Acton.—VSC]
Added January 17, 2019:
A 3,000-stamp coil was added, effective January 27th. It is item 750100.
What would the main purpose be for all the fruit stamps such as this three center; Pears; Apples; etc. in such small denominations? (Besides the obvious: moving the mail.) Are they used for “additional” postage? A special kind of postal charge?
Two uses: One, the USPS always likes to have current low-denomination stamps. But two, and probably the real reason, some large mailers, in particular one non-profit, use low denomination coils on both their mailings and their reply envelopes. I can’t recall the charity’s name right now, but it figures stamps will draw more attention than a meter or imprint (proven) and that stamps on the reply envelope will “guilt” the recipient into sending a donation. Since it pays much less than 49¢, and it has been doing this for years, it must be a worthwhile investment.
I appreciate your quick reply and your answer makes complete sense except that the lowest denominated Non-Profit stamp I currently get in the mail is the “USA” 5 cent coil. I doubt 3 cents would be the rate for most of the qualifying Non-Profit mail. Am I wrong in my assumption? In the days when we had a first class rate change of a couple of pennies for the first ounce, having small denomination stamps seems justified. But to further your explanation, these stamps being in rolls of 10,000 would likely appeal only to mass market mailings as you suggest. Thanks again.
Some of the big not-for-profit mailers like to use strips of multiple coils. For example, four 10¢ Pears and now three 3¢ Strawberries would make up the 49¢ first-class rate for the return envelopes that some big mailers include in their fundraising appeals. These big mailers feel that the attractive and unusual stamps (at least to the general public) get a better response to their fundraising efforts thank “business reply” envelopes. USPS likes to keep them happy.
In a time of forever stamps these low denomination stamps make no sense. A nonprofit organization can send a simple “USA” stamp, just like they did with the Sea Coast from 2002 to 2005.
http://www.nefed.org/02_boxboro.htm
North-East Federation of Stamp Clubs show.
From Postal Bulletin March 30: USPS # 7603 #04 Coil 10,000 $300.00, #16 FDC $0.96 A Pictorial cancel is in the P.B., Similar to the B/W Pears cancel.
While SFS-KC MO may have a strip of 500 available, Mr Bessette of Oneco WILL have strips of 30 for sale. P# every 27.
Send Orders with Payment to:
PostMaster 1104 Plainfield Pike Oneco CT 06373.
( Check/M.O.) No Shipping/Handling fees.
Enclosing an address label of where you want the stamps to go speeds up Mr Bessette’s work. SASE Not Required.
Received my order today. Issued & mailed on Friday ( Cinco de Mayo ) rcvd Monday May 8. I will have 2 strips of 10 on eBay soon. ( eBay min 99c )
Lets have big round of applause for Mr Bessette, Postmaster Oneco CT 06373.
( Better yet, order some stamps from him ! )
This is my favorite of the fruit low denomination stamps released so far.
I agree–so much better than the fruit stamps of the 1990’s.
Another reason: these coils and panes of 20 replace the low-denomination American Treasures stamps (the ones with the all-black backgrounds). Some of those were printed by printers that USPS no longer has contracts with, leading to difficulties with ordering reprints or maintaining sufficient stock.
According to Celia at SFS, there will be a strip of 500 available at face ($15.00). The SKU for the strip will be 760315 and will be available after the FDOI date.
I successfully ordered a strip of 500 just now from SFS by telephone, so we know the SKU is live.
We all should be able to buy just one of these coils if we want! They should have quarterly packs so we can get one stamp of each kind 4 times a year!
Bring back the machines that dispense coil stamps in post offices.
See My Posting Above : Mr Bessette of Oneco CT WILL break the coils of 10,000, and sell you As Many as you want to pay for.
Usually if you want a Coil Plate Number, you need a strip of 30.
Thats Right, 90 cents. No S/H Fees. Enclose payment
( Check/M.O. )
Received my order 3 days after the stamp was issued. No S/H fee, sounds good to me !
From Linns 17 July Scott 5201 P# strip of 5 $1.25