Updated October 4th: The Scott Catalogue number for this issue is 5037.

Updated August 4th: From the USPS:
On August 12, 2016, in Kansas City, MO, the U.S. Postal Service® will issue a 1-cent Apples mail-use stamp in one design, in a pressure-sensitive adhesive (PSA) coil of 3,000 (782300) and also a PSA coil of 10,000 (780000).

The stamp will go on sale nationwide August 12, 2016.

In 2016, the Postal Service™ issues Apples, a new 1-cent definitive stamp. The stamp art features two apples on a branch surrounded by leaves. The illustration was created with pen and ink and watercolor. Art director Derry Noyes designed this stamp with an existing illustration by John Burgoyne.

Stamp Fulfillment Services will not make an automatic push distribution to Post Offices of either version.

How to Order the First-Day-of-Issue Postmark:
Customers have 60 days to obtain the first-day-of-issue postmark by mail. Each cover must have sufficient postage to meet First-Class Mail® requirements. They may purchase new stamps at their local Post Office, at The Postal Store® website at http:⁄⁄www.usps.com⁄shop, or by calling 800-782-6724. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Apples Stamp
Cancellation Services
8300 NE Underground Drive, Pillar 210
Kansas City, MO 64144-0001

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by October 12, 2016.

There are no philatelic products for the coil of 3,000.
There is one philatelic product for the coil of 10,000: 780016 First-Day Cover, $0.92.

Technical Specifications:

Issue: Apples Stamp
Item Number: 782300
Denomination & Type of Issue: 1-cent, Mail-Use
Format: Coil of 3,000, 1 design
Series: N⁄A
Issue Date & City: August 12, 2016, Kansas City, MO 64108
Art Director: Derry Noyes, Washington, DC
Designer: Derry Noyes, Washington, DC
Typographer: Derry Noyes, Washington, DC
Existing Art: John Burgoyne, West Barnstable, MA
Modeler: Joseph Sheeran
Manufacturing Process: Offset, Microprint
Printer: Ashton Potter (USA) Ltd. (APU)
Printed at: Williamsville, NY
Press Type: Muller A76
Stamps per Coil: 3,000
Print Quantity: 150,000,000 stamps
Paper Type: Nonphosphored Type III
Adhesive Type: Pressure-sensitive
Processed at: Ashton Potter (USA) Ltd. (APU)
Colors: Black, Cyan, Magenta, Yellow, PMS 7571C Brown, PMS Warm Grey #4
Stamp Orientation: Vertical
Image Area (w x h): 0.73 x 0.84 in.⁄18.54 x 21.34 mm
Stamp Size (w x h): 0.87 x 0.98 in.⁄22.10 x 24.89 mm
Plate Size: 594 stamps per revolution
Plate Numbers: “P” followed by six (6) single digits
Coil Number Frequency: Plate numbers every 27th stamp below stamp image

Technical Specifications:

Issue: Apples Stamp
Item Number: 780000
Denomination & Type of Issue: 1-cent, Mail-Use
Format: Coil of 10,000, 1 design
Series: N⁄A
Issue Date & City: August 12, 2016, Kansas City, MO 64108
Art Director: Derry Noyes, Washington, DC
Designer: Derry Noyes, Washington, DC
Typographer: Derry Noyes, Washington, DC
Existing Art: John Burgoyne, West Barnstable, MA
Modeler: Joseph Sheeran
Manufacturing Process: Offset, Microprint
Printer: Ashton Potter (USA) Ltd. (APU)
Printed at: Williamsville, NY
Press Type: Muller A76
Stamps per Coil: 10,000
Print Quantity: 1,000,000,000 stamps
Paper Type: Nonphosphored Type III
Adhesive Type: Pressure-sensitive
Processed at: Ashton Potter (USA) Ltd. (APU)
Colors: Black, Cyan, Magenta, Yellow, PMS 7571C Brown, PMS Warm Grey #4
Stamp Orientation: Vertical
Image Area (w x h): 0.73 x 0.84 in.⁄18.54 x 21.34 mm
Stamp Size (w x h): 0.87 x 0.98 in.⁄22.10 x 24.89 mm
Plate Size: 594 stamps per revolution
Plate Numbers: “P” followed by six (6) single digits
Coil Number Frequency: Plate numbers every 27th stamp below stamp image

Updated August 3rd: This stamp will be issued August 12th, without a first-day ceremony and with a Kansas City postmark. The format will be coils of 3,000 and 10,000.

From the USPS:

FDOI: Information to come.
Format: Information to come.

In 2016, the U.S. Postal Service® will issue a new one-cent definitive stamp featuring Albemarle Pippin Apples.
The stamp design features two apples on a branch surrounded by leaves.

Art Director: Derry Noyes
Illustrator: John Burgoyne. Burgoyne used pen and ink and watercolor to produce the original art.