[from PostNL handouts] [click on any of the pictures for larger versions]
Echt Hollands (Truly Dutch) Definitives

Date of issue: 3 July 2023

• A sheet of 10 stamps in 10 different designs for destinations within the Netherlands (€10.10)
• A sheet of 5 stamps in five different designs for delivery outside the Netherlands (€8.25)
• A sheet of 50 stamps in one design designs for delivery outside the Netherlands(€82.50)

“Echt Hollands” means “truly Dutch.”

These three stamp sheets are part of the basic range of stamps, which consists of permanent stamps from the basic range and special stamps from the annual collection. Permanent stamps include stamps with the portrait of King Willem-Alexander, the love stamps, birth stamps, mourning stamps, business stamps on rolls and these. The previous permanent stamps were issued in 2014 white-and-blue 3D icons. PostNL regularly redesigns its permanent stamps to reflect the spirit of the times.

The Echt Hollands 10 x Nederland 1 stamps feature 10 ‘Truly Dutch’ (Echt Hollandse) images: a vase with tulips, a carrier pigeon with a letter, a bakfiets (cargo bicycle) with plants, a coffee pot and mug with a Boerenbont motif, a lighthouse, a herring, canal houses, a whipped cream cake, a caravan and a cheeseboard. Of the 10 images, five are also featured on the Echt Hollands 5 x Internationaal 1 stamps: the herring, the vase with tulips, the lighthouse, the carrier pigeon and the coffee pot with mug. The Echt Hollands 50 x Internationaal 1 features the vase with tulips.

All the illustrations were hand-drawn by illustrator Sanny van Loon from Amsterdam, and are placed in the centre of the stamps against a background of diamonds or stripes in different shades of turquoise. The stamps for domestic destinations have a drawn golden-yellow perforated border. The foreign destination stamps have a dark blue border.

Van Loon previously designed the 2018 December stamps. She began by grabbing pen and paper. “My desk was littered with A4 sketches in no time. I drew all kinds of things: landscapes, food, flowers, art, buildings and so on,” she says. “Based on the sketches, I made a selection of subjects that made me happy.”

Sanny’s illustrations are often nostalgic in character. “I love vintage, retro or whatever you want to call it. It is an important aspect of my work, but I always create fresh images that everyone can recognise,” she says. “The 1970s caravan [camper] on the stamp is a good example of how to mix nostalgia with contemporary. Many people will think of past holidays with their parents, but camping has also been rediscovered by younger generations. So this image combines the traditional and what is currently cool.”

Sanny describes the illustrations as “miniature paintings,” each with its own story. “The image of the tulips in the enamelled jug [above] was in my head right from the start. One of the tulips has already hung its head; everybody knows that phenomenon. Some of the petals have fallen onto the table. This refers to the flower still lifes of the Dutch masters, which always show something fleeting, something transient.

“The illustration featuring the cheeses had many iterations,” van Loon says. “I drew countless sketches: cheese sandwiches, cheese markets, cheese cubes, whole cheeses, cheese shops, cheese knives, cheese paper, and so on. Everything finally fell into place when I saw the cheese board in front of me, with the familiar Dutch cheese cubes on skewers and a pickle and a tomato on top.

“I wanted to feature the herring on its wee square cardboard plate on a separate stamp [below right]. Surely no one in the world eats herring the way we do?” she says.

“All these subjects relate to my own life. I often base my work on memories, but I depict them in such a way that they appeal to everyone. For example, when I see Boerenbont crockery [below], I’m always reminded of the cosiness of visits to my grandmother. And the canal houses [below] look like the ones near where I was born and where I live now.”

Technical Details:
Echt Hollands 10 x Nederland 1
Stamp size (wxh): 20.8 x 25.3mm:
Sheet size (wxh): 75 x 126mm:
Paper: normal with phosphor print
Glue: self-adhesive
Printing technique: offset
Printing colours: cyan, magenta, yellow and black
Print run: 2,050,000 sheets
Appearance: sheet of 10 stamps in 10 different designs
Design: Sanny van Loon, Amsterdam
Printer: Cartor Security Printers, Wolverhampton, United Kingdom
Item number: 430961
Copyright: stamp w/ Boerenbont pattern Boerenbont® Royal Boch Bvba

Echt Hollands 5 x Internationaal 1
Stamp size (wxh): 20.8 x 25.3mm:
Sheet size (wxh): 58 x 126mm:
Paper: normal with phosphor print
Glue: self-adhesive
Printing technique: offset
Printing colours: cyan, magenta, yellow and black
Print run: 1,060,000 sheets
Format: sheet of 5 stamps in 5 different designs
Design: Sanny van Loon, Amsterdam
Printer: Cartor Security Printers, Wolverhampton, United Kingdom
Item number: 430962
Copyright: stamp w/ Boerenbont pattern Boerenbont® Royal Boch Bvba

Echt Hollands 50 x Internationaal 1
Stamp size (wxh): 20.8 x 25.3mm:
Sheet size (wxh): 120 x 498mm:
Paper: normal with phosphor print
Glue: self-adhesive
Printing technique: offset
Printing colours: cyan, magenta, yellow and black
Print run: 75,000 sheets
Format: sheet of one stamp in one design
Design: Sanny van Loon, Amsterdam
Printer: Cartor Security Printers, Wolverhampton, United Kingdom
Item number: 430963

Note: PostNL does not sell directly to collectors in North America. Its website refers to a company called Nordfirm, which says it sells Dutch new issues at face value. The Virtual Stamp Club has no connection to this company.