From the U.S. Postal Service announcement on November 17, 2020:From the USPS: The Postal Service features a brush rabbit (Sylvilagus bachmani) on this beautiful new additional-ounce stamp, available on a pane of 20 or in a coil of 100. The pencil-and-watercolor illustration is from preexisting artwork by designer and illustrator Dugald Stermer. The brush rabbit is a small brownish cottontail rabbit of the U.S. West Coast and Baja California, Mexico. Art director Ethel Kessler designed the stamp.

Additional information will be posted below the line, with the most recent at the top.

Updated December 17th:

This stamp will be issued in two formats on Sunday, January 24th, with a first-day city of Sacramento, CA. (Note that the breed of rabbit shown is native to the U.S. West Coast.)

The only first-day postmark is the four-bar First Day of Issue “killer bar.”

From the Postal Bulletin:

On January 24, 2021, in Sacramento, CA, the United States Postal Service® will issue the Brush Rabbit stamp (Non-denominated Additional Ounce Rate) in one design, in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 121100) and a PSA coil of 100 stamps (Item 740300). This stamp will go on sale nationwide January 24, 2021, and must not be sold or canceled before the first-day-of-issue.

A new additional ounce stamp features a brush rabbit (Sylvilagus bachmani). The pencil-and-watercolor illustration is from pre-existing artwork by designer and illustrator Dugald Stermer (1936–2011). The brush rabbit is a small brownish cottontail rabbit of the U.S. West Coast and Baja California, Mexico. Art director Ethel Kessler designed the stamp.

• Item 121100, Brush Rabbit (Non-denominated, Additional Ounce) PSA Pane of 20 Stamps
• Item 740300, Brush Rabbit (Non-denominated, Additional Ounce) PSA Coil of 100 Stamps

No automatic distribution.

How to Order the First-Day-of-Issue Postmark:
Customers have 120 days to obtain the first-day-of-issue postmark by mail. Each cover must have sufficient postage to meet First-Class Mail® requirements. They may purchase new stamps at their local Post Office™ or at The Postal Store® website at usps.com/shop. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Brush Rabbit Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by May 24, 2021.

Technical Specifications — sheet version:

Issue: Brush Rabbit Stamp
Item Number: 121100
Denomination &Type of Issue: Non-denominated Additional Ounce Rate
Format: Pane of 20 (1 design)
Series: N/A
Issue Date & City: January 24, 2021, Sacramento, CA
Art Director: Ethel Kessler, Bethesda, MD
Designer: Ethel Kessler, Bethesda, MD
Typographer: Ethel Kessler, Bethesda, MD
Existing Art: Dugald Stermer
Modeler: Joseph Sheeran
Manufacturing Process: Offset, Microprint
Printer: Ashton Potter (USA) Ltd. (APU)
Press Type: Muller A76
Stamps per Pane: 20
Print Quantity: 50,000,000 stamps
Paper Type: Nonphosphored Type III, Block Tag
Adhesive Type: Pressure-sensitive
Colors: Black, Cyan, Magenta, Yellow, PMS 7529 C Grey
Stamp Orientation: Vertical
Image Area (w x h): 0.73 x 0.84 in./18.542 x 21.336 mm
Overall Size (w x h): 0.87096 x 0.98 in./22.122 x 24.892 mm
Full Pane Size (w x h): 5.35 x 4.93 in./135.89 x 125.222 mm
Plate Size: 400 stamps per revolution
Plate Number: “P” followed by five (5) single digits
Marginal Markings:
Front: Plate number in four corners of pane
Back: ©2020 USPS • USPS Logo • Two barcodes (121100) • Plate position diagram (10) • Promotional text

Technical Specifications — coil version:

Issue: Brush Rabbit Stamp
Item Number: 740300
Denomination &Type of Issue: Non-denominated Additional Ounce Rate
Format: Coil of 100
Series: N/A
Issue Date & City: January 24, 2021, Sacramento, CA
Art Director: Ethel Kessler, Bethesda, MD
Designer: Ethel Kessler, Bethesda, MD
Typographer: Ethel Kessler, Bethesda, MD
Existing Art: Dugald Stermer
Modeler: Joseph Sheeran
Manufacturing Process: Offset, Microprint
Printer: Ashton Potter (USA) Ltd. (APU)
Press Type: Muller A76
Stamps per Coil: 100
Print Quantity: 60,000,000 stamps
Paper Type: Nonphosphored Type III, Block Tag
Adhesive Type: Pressure-sensitive
Stamp Orientation: Vertical
Image Area (w x h): 0.73 x 0.84 in./18.542 x 21.336 mm
Stamp Size (w x h): 0.87096 x 0.98 in./21.122 x 24.892 mm
Coil Size (w x h): 87.00 x 0.98 in./2209.80 x 24.892 mm
Colors: Black, Cyan, Magenta, Yellow, PMS 7529 C Grey
Plate Size: 744 stamps per revolution
Plate Number: “P” followed by five (5) single digits
Coil Number Frequency: Plate number every 32nd stamp below stamp image