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Rolling along.

The Stamp Collecting Report, I'm Lloyd de Vries.

The U-S Postal Service is in the process of issuing new low-denomination stamps, and
this series features fruits. So far we've seen one-cent apples, 3-cent strawberries,
5-cent grapes, ten-cent pears, and there are undoubtedly more to come.

Some of these are being offered in rolls of ten thousand stamps.

Who would want ten thousand three-cent stamps?

Commercial mailers, and in particular, some charities, and they are among the Postal
Service's best customers.

These huge rolls are made for machines that put stamps on envelopes. In this case, the
return envelopes for donations.

Studies find that envelopes with interesting stamps get more attention. The mailers
believe that envelopes with real stamps on them are more likely to get a donation — maybe
it's guilt. There must be something to it, because they've been doing it for years.

And as long as these big mailers want low-denomination stamps in high-capacity rolls, the
U-S Postal Service will provide them.

I’m Lloyd de Vries of The Virtual Stamp Club. For more on stamps and stamp collecting,
visit virtual-stamp-club-dot-com.

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