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For broadcast on CBS Radio Network stations September 25-26, 2004:

Taking A Stand

The Stamp Collecting Report, I'm Lloyd de Vries. 

Go to your neighborhood news stand, and you'll find magazines for all sorts of 
hobbies -- coins, cars, gardening, even knitting. But nothing for stamp collecting.

Now, Scott Stamp Monthly should be on the racks, with its return to a glossy 
magazine 

format after seven years as a tabloid newspaper.

"We had a lot of readers tell us that they preferred the magazine format and we 
looked at the possibility of going into this new format after we saw some success 
with some of our other titles."
RUNS :12

The parent company also publishes magazines for coin and car collectors, says editor 
Michael Baadke, and the hope is putting Scott on the racks will grab some casual 
collectors who may not know that there ARE magazines for stamp collectors.

"It's being distributed to Borders and Barnes & Nobles and Hastings stores and also 
some of the independent newsstands."
RUNS :08

The subscribers are much happier, too, with the better color pictures.

That's Stamp Collecting this week. 

I'm Lloyd de Vries, CBS News. 

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